A good graphics collection gets your brand in front of people who would otherwise never see it. We are force-fed by an algorithmically powered firehose of sameness based on where we've been, and while brands market in a fishbowl and preach to the choir, it often takes the random human interaction of everyday life to expose us to the good stuff we never would have seen. Here's an opportunity for a truly organic expansion of brand awareness spearheaded by your best ambassadors - your customers. That being said, you only have one chance to make a first impression. Don't blow it. This isn't a gift shop, it's a vehicle for your unique brand voice and an introduction to countless potential new friends who might be damn glad to meet you.
